The warehouse retail giant Costco is once again tapping into current dessert trends with the release of their new seasonal treat that has quickly captured the attention of cookie lovers. Its newly introduced raspberry filled sugar cookies are drawing strong comparisons to a fan favorite item once sold by Crumbl but at a significantly more affordable price.
Fans of Crumbl were quick to notice the resemblance. Many took to social media to share their reactions, with one customer writing that the new Costco cookies “remind me of the old Crumbl raspberry cookies they carried long ago.” The comparison refers to Crumbl’s Raspberry Butter Cake Cookie, a beloved specialty item known for its rich flavor, soft texture, and indulgent layers.
Crumbl’s version featured a butter cake style base infused with raspberry, topped with a smooth buttery glaze, extra raspberry filling, and a layer of buttercream. Like many of Crumbl’s rotating menu items, the cookie appeared only occasionally and without much warning, making it even more desirable among fans. Its last known appearance was around December 2024, leaving many customers hoping for its eventual return.
While Costco’s version is not an exact replica, many customers say it comes impressively close. Reviews from those who have tried both cookies highlight similarities in texture and overall flavor. One reviewer explained that Costco’s cookie base is “not the standard sugar cookie,” describing it as softer, lighter, and more similar to a yellow cake mix cookie. This gives the dessert a delicate, airy texture while still delivering a rich, satisfying bite.
The filling has also received strong praise. Customers note that the raspberry flavor stands out clearly without overpowering the rest of the cookie. One reviewer stated that “the raspberry stands out wonderfully against the silkiness of the pastry,” emphasizing the balance between the fruit and the soft cookie base. This combination has made the treat especially appealing to those craving something both sweet and slightly tangy.
Although Costco has offered raspberry cookies in the past, this version appears to be an updated and more refined take. The new recipe aligns with current dessert trends that focus on artisanal style baked goods, layered flavors, and elevated textures. Like Crumbl’s version, Costco’s cookie is best enjoyed warm, with many fans recommending heating it in the oven or air fryer for a few minutes to enhance both flavor and texture.
The cookies are sold in 15-count boxes for $10.99, making them an exceptional value compared to Crumbl’s typical price of around $4.50 per cookie. This affordability allows more customers to enjoy a premium-style dessert without the higher cost.
Some shoppers have even joked that the cookies are so good they don’t make it home from the parking lot untouched, highlighting just how popular the item has become. For those who have been missing Crumbl’s raspberry butter cake cookie, Costco’s seasonal release may be the perfect substitute but like many Costco favorites, it may not be around for long.
